A luxurious mega-club and nightlife it-spot favored by LA’s trendsetters and entertainment A-list, Lure delivers the ultimate New Year’s event with a potent infusion of LA’s velvet-rope nightlife.
Lure’s NYE party also features top-of-the-line amenities like a 5 hour premium open bar over multiple full-service bars. Turn up the holiday spirit with early evening lite fare and fun-filled NYE party favors, both complimentary. When midnight arrives, grab a complimentary champagne toast, count down live to the New Year with the entire crowd and kick off this New Year in explosive style. Round out this epic night with VIP packages offering table and bottle service, reserved seating, priority admission and more.
Situated in the heart of Hollywood, Lure is a high-end nightlife “it” spot that delivers a decadent dose of glamour wrapped in a luxurious modern design. The immense, 18,000-feet space features sweeping diamond façade that gives way to a nightlife wonderland of artistic details. The dazzling interior boasts oversized cabanas, intricate metal lacework, deep mahogany floors, suede paneling and plush lounge seating. As one of L.A.’s premier mega-clubs, Lure boasts cutting-edge lighting systems, including HD screens and LED walls, and next-level sound technologies perfectly outfitted for its acclaimed program of top DJs – including Skrillex, Calvin Harris, Alesso, Paul Oakenfold and many more - and ultra-exclusive music and entertainment industry events. Join the ranks of A-listers like Will Smith, Robin Thicke and Lorde – who celebrated the Grammy’s with events held at Lure –and ring in this NYE with a history-making show and unstoppable party.
Take this New Year’s Eve to new heights at Lure, the mega-club